Two courses on business creation and brand identity

Valérie Bauduin Minassian

The Centre d’Employabilité Francophone (CEF) of Beirut of the AUF, in collaboration with the association “SOROPTIMIST International”, organizes two online training courses:


  • « What are the key steps to create your business? »

Thursday 19 May 20:00 (Lebanon time)

Registration link:


  • « How to properly define your brand identity?

Monday 23 May 20:00 (Lebanon time)

Registration link:


Trainer: Valérie Bauduin Minassian

A graduate of the ICN Business School in Nancy in 2001 and having joined the Executive MBA of the French Fashion Institute in September 2021, Valérie Bauduin Minassian has been working for 20 years in the world of fashion and luxury, within the LVMH group, Baccarat or Poiray. Specializing in product development, strategy and brand management, she also ran a watch and jewelry boutique for more than two years. She is at the origin of the IRIS ALT project: to offer women’s watches, high-end and respectful of the environment.

For more information, contact the Beirut CEF: +961 81 356 326

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